Business View - August 2015 161
never lose sight of the basics of our business. When
someone can come into our facility and see that there
are people living a full life, despite their medical chal-
lenges, they choose us.”
Cortese says that Brinton Woods has no immediate
plans for new acquisitions, although should an oppor-
tunity arise, and the price is right, the business would
be interested. But for the present, he says, “We don’t
have to grow. We’re devoting a lot of resources, right
now, to making our newest facility a better operation.”
Cinquegrana adds, “We’re looking to grow responsibly,
where we can staff adequately and continue to build
that five-star reputation for our company.”
Echoing that proposition, MacMillan outlines some of
company’s current initiatives: “We’ve been working to
make sure that we have other programs, like diabe-
tes management, certifying some of our nurses to be
wound-care certified specialists, and working with our
therapy company to provide things like specific plans
for health maintenance pathways, so maybe when
we’re sending some of our patients back home, they’re
in a much better state than they were when they first
came in to us, and, hopefully, they can maintain a lon-
ger time at home versus having to come back into the
hospitals and the health care system.”
Another key element important to Brinton Woods man-
agement is making sure that all the buildings are ad-
equately staffed. Regional Director of Human Resourc-
es, Diane Martinez, notes, “When recruiting to keep
our facilities adequately staffed, we strive to make
the employment experience a rewarding one because
we value our employees as our most valuable asset.”
Critical to that success is personalized patient care
with the same caretakers continually on duty. “We’re
very focused on making sure that our caretakers take
care of the same group of patients,” says MacMillan,
who further maintains that another priority is enhanc-
ing communications between Brinton Woods and its
feeding hospitals, because she sees a Brinton Woods
residency as “a continuation of care – that next step.”
Cortese laments that all too often in the skilled nurs-
ing industry, operators “lose sight of the basics.” But
he asserts that Brinton Woods will always be commit-
ted to delivering individualized, high quality care in a
warm, friendly environment, achieving its mission of
being one of the best health and rehabilitation provid-
ers in the region. Because, as he maintains, “Our ba-
sics are well taken care of.”
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