Business View - August 2015 159
ny; we’re small but we provide high quality care. A lot of
times the customer is relying on a discharge planner in
a hospital to make recommendations based upon ge-
ography and quality of care. And in most cases, those
discharge planners are telling good stories about our
quality of care, about our high staffing ratios. Medicare
does a five-star rating on facilities and our facility rat-
ings are very good. And that goes a long way in help-
ing people to make the decision to choose our Brinton
Woods facilities. We offer a good experience and have
regular communications between our clinical and ad-
missions teams and the feeding hospitals close to our
facility locations.”
Jackie Cinquegrana, the company’s Regional Director
of Communications and Admissions, adds, “Most peo-
ple who tour our facilities, close to 90 percent, choose
to come into our facilities because they enjoy the atmo-
sphere; the facilities are also very community-friendly.
The cleanliness and friendliness factor makes it easier
for a family member to choose us.” Cortese says, “We
HEALTHCARE
