74 Business View Magazine - April 2016
Max Muscle Sports Nutrition
Max muscle rolls out mm nutrition campaign
By his own admission, Joe Wells was never a superstar
professional football player, even though his college
gridiron exploits were accomplished and memorable.
He bounced around a few teams in the NFL and USFL
after graduation from Southern Utah State College in
the early 1980s, and wound up signing with the Los
Angeles Raiders in 1984. “While I was with the Raid-
ers, they were giving us amino acids,” he remembers.
“They’re, basically, pre-digested proteins - which are
the hardest of all nutrients to digest. They were one
