Business View Magazine
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since a few new, billion-dollar businesses are moving
into the area, including Elon Musk’s new Tesla battery
facility. “We’re bouncing back,” he says. “Consumer
confidence is definitely getting better in the area, but
it’s still gradual, so we’re doing the best we can, with
what we’ve got. We’re always trying to change and
push the boundaries on what we do with the business,
becoming more consumer-friendly and bucking the
system of the old ways of negotiation and really work-
ing on that customer experience and retaining the cus-
tomer. That’s kind of our mantra.”
Walters agrees: “Customer experience is number one,
and retention is probably equal to that. We’re trying
to retain our customers and keep them here. Those
are the two biggest points we’re always focused on.
We’re doing things in a new way, and it’s been less
profitable because we’re not trying to take advantage
of people, but, I think, in the long run, we’re going to
gain so many more customers.”
Based on Dolan Automotive Group’s past successes
and their new way of doing business with a more edu-
cated and knowledgeable buying public, it’s a good bet
that those customers will keep on coming and then
staying with the Group, once they get there.
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