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Business View Magazine
1982, when it opened an office in Barcelona, Spain.
“In 1994, we moved into the Americas with the open-
ing of our office in Buenos Aires, Argentina,” reports
Banich. “The mid-90s was a rapid expansion time for
us – we had our first project in Asia in 1995 and in
1996, we opened our operations in the United States.
At this point, we have 22 offices spread across the
world: Latin America, where we have offices in Argen-
tina, Brazil, Colombia, Chile, Peru, and Guatemala; in
North America, we have offices in Mexico, the United
States, and Canada; of course we have the offices in
Germany, but also in Spain, the United Kingdom, Bel-
gium, Switzerland, Poland, and Italy. In the Middle
East, we’ve opened offices in Saudi Arabia and Dubai;
in Asia, we have offices in China and India. So, when
you look at the market, and look at the supply chain,
niche-focused firms, there are a lot of us out there
now. However, we’re really the only one that has a true,
global umbrella.”
Banich believes that it’s this focus on its local offices
that best positions the company to service local and
regional companies, as well as large, multi-national
firms that have branches in many countries. “We feel
we have a unique service proposition to Fortune 500
and 1000 companies because you can have the same
focused, supply-chain partner that has local experts
and in all the countries that you’re operating in,” he
states. “You’re not parachuting in consultants from
the United States or Germany into Argentina, into
Chile, into the Middle East, into Asia. We’re able to
have a team that’s there at the headquarters that un-
derstands and can support the strategy and what the
headquarters is doing, but also bring our local teams
from the local market that can work with their local
teams to find the right fit between the global strategic
