Business View Magazine
3
Franchising
Octob r – Business View
21
“That’s one of the qualities we have at our restaurants,
you can watch multiple games at the same time on
different TVs. We need to deliver exactly what we are,
and understand what the core customer demands are
and continue to meet those expectations.”
Schram said the Cincinnati-based restaurant chain has
had particular success with owner/operators who’ve
been drawn by the idea of a new business challenge.
“We are good at training and we’ve seen that those
people come with organization and some money and
if they’ve been successful in a corporate business, that
transfers very well,” he said. “Perhaps a third of our
chain is made up of corporate executives who have
transitioned successfully to our brand.”
One of the ingredients that makes the transition
worthwhile, Schram said, is passion.
It’s something the transplanted Frenchman felt was
lacking in his previous ventures in the automotive
industry within an American-based joint arrangement
involving ZF Friedrichshafen and the Ford Motor
Company.
AT A GLANCE
WHO:
Buffalo Wings & Rings
WHAT:
Community-focused
sports restaurant franchise that
offers signature chicken wings
with homemade sauces, burgers,
gyros, specialty salads and
sandwiches
WHERE:
Headquarters in
Cincinnati; 45 locations in U.S., 12
in Middle East
WEBSITE:
