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Business View Magazine
0 Business View – October
Francising
I
f you’re looking for a piece of a growing operation
with big future plans, look no further.
The total franchisee investment for Buffalo Wings
& Rings ranges between $998,500 and $2,749,500,
and candidates are required to come inwith aminimum
of $300,000 in liquid cash and an $800,000 net worth.
The franchise fee is $35,000 with a 5 percent royalty
fee for a non-renewable agreement.
The company’s executive vice president and
chairman of the board, Philip Schram, said franchise-
related contact is frequently made by candidates
interested in more information after doing their own
preliminary research online. The company also takes
part in appropriate franchising shows and advertises the
opportunity in pertinent magazines and other media.
Buffalo Wings & Rings has twice been included on
Entrepreneur magazine’s “Franchise 500” list, earning
a No. 326 ranking in 2010 and a No. 417 placement in
2011. Existing growth projections aim for the addition
of 10 new locations per year, with an ultimate five-year
aim of reaching 100 and becoming a strong No. 2 in
the category nationwide, behind Buffalo Wild Wings.
“The good thing with restaurants is there are a lot of
passionate people,” Schram said. “Some people love it.
Some people see long hours and they say ‘No, it’s not
really for me.’ It’s very important when you sit down
with the prospects that you help them discover if this
is their dream. We have the financial means. We have
the system. We have the field support to do a quality
job with that growth.
“We want to be the undisputable challenger in
the category. We want to be recognized as the top
challenger, with no doubt.”
Looking out five years, Schram said, both remaining
relevant to the applicable pool of customers and being
careful to avoid short-term trends are vital toward
achieving the lofty objectives.
In the end, he said, it’s all about execution.
“We are a family sports restaurant, so we are not
trying to be everything to everybody,” Schram said.
“We are not fast food. We are not high end. If we say
that sports is important, we need to always have top-
of-the-line TVs and programs that people cannot have
at home.
Elevating the Sports
Restaurant Experience
Buffalo Wings & Rings fosters human connection through
great food and service
Buffalo Wings & Rings
