Business View Magazine
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executives, designers, CEOs, and entrepreneurs will be
able to meet face-to-face with experts from around the
globe in one convenient location and develop their un-
derstanding of fabrications, manufacturing, and inter-
national sourcing opportunities.”
The PGA Merchandise Show is the annual kick-off for
the business of golf and a barometer reflecting the
health of the industry. “Based on the last few years’
events, the success of the PGA Merchandise Show in-
dicates that the golf industry is healthy,” exults Several.
“The future is exciting and bright. The historical tradi-
tions of the game of golf will be combined with excit-
ing new technology platforms to expand the appeal of
the game to many more people. Mobile software ap-
plications will enable players to record their stats and
progress; new ways to play such as TopGolf where golf-
ers participate in an environment featuring music, au-
tomated ball feed, and electronic scoring will bring in
new golfers; and the ability to interact via social media
channels with other golfers will all offer all new ways
for the business of golf to grow. The grand traditions of
the game of golf will never be lost, and the advent of
technology will enhance these traditions to elevate golf
and the business of golf to all new levels. And the PGA
Merchandise Show is the ideal, global platform that in-
dustry leaders, top manufacturers, PGA Professionals,
and golf organizations utilize to grow the business, par-
ticipation, and interest in golf.”
