Business View Magazine
3
“Trade fairs have been around since medieval times,”
says Ed Several, Senior Vice President and General
Manager of PGA Worldwide Golf Exhibitions. “And
it’s always been about people meeting face-to-face
to learn, to discover, and to solve problems. The PGA
Merchandise Show is really an opportunity for the golf
industry to gather; to discuss different ways of growing
the game; to explore new products; to be able to get
information that you can’t get by simply going online
or researching. It’s an opportunity for people to learn
from experts and to see the latest products, not just on
screen on a computer, but to be able to touch them,
test them, and talk to the designers of those products.
At the end of the day, we’re about bringing people to-
gether to make connections; to further their business
goals and objectives; to advance their careers; and to
grow the economy.”
In 2016, the PGA Merchandise Show attracted more
than 42,000 PGA professionals, retailers, and golf
business leaders from 91 countries around the world.
The top five countries (outside of the U.S.) represent-
ed in attendance were Canada, the United Kingdom,
Japan, Mexico, and Germany. The top five U.S. states
represented in attendance were Florida, New York,
Georgia, Pennsylvania, and Michigan. The next PGA
Merchandise show will be held in the Orange Coun
AT A GLANCE
WHO:
The PGA Merchandise Show
WHAT:
Annual trade show for the golf industry
WHERE:
Orange County Convention Center,
Orlando, Florida
WEBSITE
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