Business View Magazine
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“It all plays a part in the journey of building a home with
us, and in the livability of our homes. Understanding
our customers – that’s a big deal,” Leslie said. “With
91 percent of our customers, the women are making
the decisions. They’re usually the ones saying ‘Yep, I
want it,’ or ‘No, I don’t.’ Only 9 percent of the decision-
makers happen to be men. When we see that, we’re
going to adjust for that.”
Stages of the process include Creating Your Vision, us-
ing real estate knowledge and an in-house designer to
present option packages; Building Your Team, bring-
ing together the project coordinator and the builder to
establish a communication framework; On-Site Meet-
ing, a complete tour and electrical walk-through; Final-
ize Details, a complete and thorough expert inspec-
tion; Service Team Tour, a formal tour with a Heritage
Homes service team; Your Closing Kit, presentation
of a one-of-a-kind closing kit that includes keys; and
Long-Term Contact, options for 10-, 60-, 180- and 365-
day service contacts and renovation.
Heritage Homes considers the female’s style, family
management tendencies and her typical daily routine.
It designs a home around those basics while consider-
ing how it entertains a family, how it stores belongings
and how the home will help them de-stress. Just as im-
portant is recognizing which rooms need to be flexible.
AT A GLANCE
WHO:
Heritage Homes
WHAT:
Custom home builder, founded in 1995
WHERE:
Corporate headquarters in Fargo, N.D.
WEBSITE
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