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Business View Magazine
Enjoy Our Journey.
Love Your Livability.
Heritage Homes knows its audience, customizes each home journey
For Tyrone Leslie and the team at Heritage Homes, it’s
all about the journey.
The homebuilding endeavor is often among the most
intense experiences of a customer’s lifetime. Leslie,
president and owner of Heritage Homes, and his team
are driven to help clients navigate the homebuilding
minefield with maximum memories – and minimum
migraines.
To achieve this goal, a fundamental step for Heritage
Homes is to simply know its audience.
And in most instances, that means knowing the wom-
en.
Heritage Homes is the sole custom home builder in its
geographic territory – the city of Fargo, N.D. and its im-
mediate surroundings – that’s branded itself a wom-
an-centric builder. This approach tailors elements of a
proprietary Right Way Home process to fit the needs of
its prime audience, women.
