Business View Magazine
9
dence and extra support.”
When searching for those new franchisees, Tafoya
says that the company looks for individuals who will
fit in with the company’s culture and accept and main-
tain its four core values: trust, engagement, collabora-
tion, and transparency. “We like people who have run
a small business,” he adds. “They’ve had to hire, train,
motivate, and retain employees. And it’s always good
if they have a little bit of sales in their background. We
want to find somebody that will trust the model. Don’t
try to recreate the wheel - the process, the technology,
the support is there. And also, they’ve got to believe
that we’re stronger as a team than they would be as an
individual. Teamwork is a big, big word that we use all
the time. We believe in it. We want them to be engaged
in the business as an active participant; to go to the
regional meetings; to go to our conventions; to want to
be a focus-group leader; and to, someday, be inspired
enough to want to be a mentor. And we want transpar-
ency – open and honest communication.”
According to Tafoya, Tailored Living has experienced
double –digit growth over the past three years, and he
would like to see the company add 30-35 new territo-
ries this coming fiscal year, with a target of 450-500
new territories over the next five years, as well. He be-
lieves that Trilantic Capital Partners, which acquired
Home Franchise Concepts in December 2015, wants
to make sure that all HFC’s brands – Tailored Living,
Budget Blinds, and Concrete Craft - are leaders in their
space, and is investing heavily in the company’s opera-
tions to reach that goal.
Tailored Living’s industry experience, commitment
to service, and wide breath of product offerings has
allowed it to grow into the continent’s largest whole-
home organization company, serving more than 2,000
cities throughout the United States and Canada. And,
according to Dan Tafoya, the best is yet to come.
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