Business View Magazine
3
ever after,” he admits. “But a couple of things hap-
pened that changed the landscape of our industry.
One was the Recession. But even more than the Re-
cession was the fact that while the awareness of con-
sumers for our industry was at an all-time high, the
products they were looking at were a lot more than
closets. We were getting requests for a lot of products
that we didn’t have in our catalogue. We were getting
a lot of garage requests; we were getting a lot of re-
quests for home offices. So, after the Recession, our
industry didn’t go away – it just came back different.”
Around that time, Tafoya remembers reading an arti-
cle entitled: The Home Organization Industry is Evolv-
ing from its Roots in Closet Design. “It talked about how
more and more people were looking to organize their
life and not just their closet. It got us thinking when we
realized that we were headed down the path of being
just another ‘me-too’ company. And that’s not what we
wanted to do,” he explains. Tafoya and his colleagues
began to realize that continuing the company as just
one of the many closet companies around would not
be a winning strategy. “So we came up with the brand,
Tailored Living, and at about that time, we bumped into
the CEO of Premiere Garage. This is around 2010.”
AT A GLANCE
WHO:
Tailored Living
WHAT:
A leader in the home improvement ser-
vices industry with over 175 locations across North
America
WHERE:
Headquarters in Orange, California
WEBSITE
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