Business View Magazine
7
vide resources that franchisees can pick and choose
to grow their business.”
When Apricot Lane first appeared in the marketplace
in 2007, nobody knew that the Great Recession was
right around the corner. And yet this successful fran-
chise company not only made it through those difficult
economic times, it prospered and grew. There are now
80 Apricot Lane Boutiques across the country, selling
the latest collections, as well as unique women’s ap-
parel, jewelry, handbags, accessories, and gifts. If the
next several years mirror its first eight, the future of
this visionary franchise company should be a walk in
the park – or maybe a walk down a quiet, shady cob-
blestone street in some quaint country town.
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