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Business View Magazine
Apricot Lane
A visionary franchise company changes the face of women’s fashion
Apricot Lane. The name conjures up visions of a qui-
et, shady cobblestone street in some quaint country
town. But Apricot Lane is much more than that (which
is not to disparage quiet, shady cobblestone streets).
Founded by Partners, Ken Petersen, Scott Jacobs and
Tom Brady eight years ago, today, Apricot Lane is the
nation’s leading women’s fashion boutique franchise
company. Yet until 2007, there was no Apricot Lane, at
all (outside of any quaint country towns) – there was
only an idea in the mind of Petersen, a risk-taking busi-
nessman who took a look at women’s retail fashion
across America, noticed something interesting, and
then went ahead to change the face of an the entire
industry.
Before beginning the Apricot Lane Boutique venture,
Petersen already had many years in the franchising
world, starting out with gifts and collectibles, so he
knew and understood the benefits of the franchising
model. And what he noticed when researching wom-
