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Business View Magazine
feel like you’re trying to reach into their wallet every
step of the way.”
The business still runs with a relatively small staff at
the New Braunfels headquarters, with a primary ter-
ritory that also includes nearby Boerne and Kerrville
– though the overall corporate reach extends for the
length of the 80-mile Interstate 35 corridor that con-
nects San Antonio and south Austin.
Yearly building volume is between 20 and 30 houses,
Jenkins said, and the client base consists largely of
retirees who are envisioning their final homes, with all
the bells and whistles.
“They know what they want. They want the good stuff
in their house – good appliances, good roof, good
finish-out,” he said. “They know the Lexus costs more
than the Camry. They get that. And they want to talk to
the owners throughout the process. They don’t want to
go to some national builder where some 22-year-old
kid is learning how to build on their forever house.”
And while such clientele may be challenging in some
respects, they’re also easier in others.
“They know what they want in a home. They’re great,”
Jenkins said. They’ve had several houses. They want a
house with a nice finish-out. We try to accommodate
that on the front end. We get an idea of what their bud-
