Business View Magazine
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million renovation project.
“They’ve become a very big part of our community,”
Masterson said, “and we’re very happy to have them
here.”
Closer to home, future priorities for the city include an
extension of Citracado Parkway to provide enhanced
connectivity to both the sprawling Palomar Medical
Center and a better link to the Escondido Research &
Technology Center, which is anchored by the brewery
and the 550-megawatt Palomar Energy Plant.
For the utilities, a rebuild project on the Wolford Dam,
expansion of the recycled water system and replace-
ment of potable reservoirs are at the top of the agen-
da, while a transition to LED street lights and more ad-
vanced energy use in buildings are also on the horizon.
And, when it comes to economic development, the
strategic plan document presented to the city early in
2013 will remain the blueprint the blueprint for years
to come.
“We have a lot of businesses interested in Escondido.
For us, our focus has mostly been on retention and
expansion, because that’s really where the growth
comes from,” Masterson said. “We’re still trying to as-
semble parcels of land for major development use.
The challenge is trying to find incentives that we can
use to try and attract those developers.”
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