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Business View Magazine
etc.). Tires are forecast to pass exhaust for the No. 3
spot by the end of this year.
“We have a great opportunity to leverage tires through-
out the entire Midas system at all of our locations,”
said Wilson. “As we continue to communicate to all of
our customers what it means to be a total car care
company, we’ll be focusing a lot of our attention on
tires. It will assist us as we strive every day to better
service our customers and will also contribute to the
overall growth of our franchisees’ businesses and, ulti-
mately, the Midas brand.”
Midas not only continues to grow in terms of services
offered, the company is also expanding its footprint.
Nineteen locations from Kentucky to California to Can-
ada have been added to its North America-wide roster
in the past year, with many more in the pipeline. Some
are brand new locations while others are acquisitions.
It’s not just the locations that are important, but also
the people that are in those locations.
“We’ve recently seen a spike in the number of non-
automotive people in our business,” Gould said. “If
you’ve got a business background, we can teach you
the automotive piece. We have people that were mid-
level or even senior-level management at multiple
companies, who have joined the system, and we have
people who’ve had no business background whatso-
ever, both of whom have prospered. If you ask me to
draw a thread, I’d say that it’s hard work, dedication
and perseverance that really makes for a success sto-
ry.”
Going forward, the expectations don’t get any less
lofty.
Gould said his vision for the business is to grow re-
tail sales through expansion in the tire and brake seg-
