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Business View Magazine
Trust the Midas Touch
®
Familiar global brand continues its reinvention
The Midas auto service and tire franchise is one of the
world’s best-known and most-trusted brands.
The brand has been a dominant force in the auto re-
pair industry since 1956 and now boasts more than
2,000 locations in 13 countries. While one of the big-
gest questions for the owner of any new business is
“How do I build awareness of my brand?” that doesn’t
often get asked by a Midas business owner.
In fact, it’d be challenging to find someone who doesn’t
know the Midas name.
The Midas franchise opportunity has been a recurring
