Business View Magazine - July 2024

“Innovation is crucial, whether finding new products or improving material application processes. Our goal is to do more with less and maintain our high standards.” EMBRACING TECHNOLOGICAL ADVANCEMENTS Innovation and technology are at the heart of Brock Canada’s strategy for maintaining its competitive edge. “We’re always looking for ways to improve efficiency and safety,” says Dawyd. “Whether it’s using advanced equipment for material handling or leveraging dashboards for real-time project transparency, technology plays a key role in our operations.” Safety innovations are particularly important given the nature of Brock Canada’s work. “We have implemented electronic safety forms that broadcast real-time information,enhancing our safetyprotocols,” Dawyd adds. “We’re also exploring the latest fall protection systems and other PPE advancements to ensure the highest safety standards for our crews.” The technological advancements also extend to operational transparency. “By utilizing dashboards, our customers can access real-time data on project progress, safety measures, and overall performance,” Dawyd elaborates. “The transparency fosters a collaborative environment where we can make informed decisions quickly and efficiently.” WORKFORCE DEVELOPMENT Brock Canada’s approach to workforce engagement and development is a key differentiator. As Dawyd explains, “Management engagement at the work front is important and we interact directly with our employees, discussing their experiences and hearing their recommendations. This hands-on approach fosters better training and camaraderie, bridging the gap between management and field staff.” Employee recognition and retention are also prioritized. “At Brock, we aim to be the employer of choice,” says Smits. “We have robust recognition programs that make our employees feel valued and part of the team. This culture of respect and caring is fundamental to our success in a competitive labor market.” 124 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 07