Business View Magazine - July 2024

These include Parman Energy Group, a petroleum distribution company with a legacy spanning nearly 90 years, and Parman Tractor and Equipment, which deals in agricultural and construction equipment. “The parent company holds the ESOP, the employee ownership platform,” she notes, emphasizing the innovative structure designed to enhance employee engagement and value. When discussing the recent trends and challenges faced by Parman Holdings, Hockenberger highlights the significant impact of their diversification strategy. “We diversified six years ago, just as we were reaching the Covid stage of life,” she recalls. This move introduced them to a new industry they were initially unfamiliar with. Yet, the employee-owned nature of the company cultivated a deep-seated commitment to overcoming obstacles and finding customer-centric solutions. “You want to make it work and find a solution for the customer,” Hockenberger emphasizes, reflecting on the company’s approach during the pandemic. They adopted a mindset of providing alternatives rather than outright refusals, which proved crucial during supply chain disruptions and other COVID-related challenges. Hockenberger also elaborates on the company’s approach to client relationships, contrasting the typical transactional interactions in retail. “We are very much a relationship company,” she asserts. Parman Holdings aims to establish long-term relationships with its customers, ensuring they return for continued service and new purchases and, ideally, recommend the company to others. “Our goal is to create a relationship with our customers so that they are repeatedly returning for continued service on machines, or their next machine, or for their petroleum products,” she explains. This relationship-focused strategy enhances customer loyalty and builds a strong reputation in the marketplace. THE HUMAN TOUCH IN BUSINESS OPERATIONS Parman Holdings prides itself on a unique client approach that evokes long-term relationships 101 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 07 PARMAN HOLDINGS