extraordinary isn’t its size, its programs, or even its longevity; it’s the people. Members feel at home, staff see their work as a calling, and leaders treat their mission with authenticity. “Our mission statement is member experience first,” Boring reflects.“And we live that every day. Families grow up here, staff build lifelong careers here, and the community thrives because of it. That’s what makes RAC unlike any other place.” Frueh agrees.“I’ve been in different places throughout my career, and there’s nowhere I’d rather be. It’s not always easy, but with this team, it’s always worth it.” In a world where fitness is too often transactional, the Rochester Athletic Club proves that true wellness is relational, about advocacy, innovation, and, most importantly, community. For more than 30 years, it has lived that truth. And in Rochester, Minnesota, it continues to grow stronger every day. PREFERRED VENDOR/PARTNER n Fitness On Demand www.fitnessondemand247.com Fitness On Demand powers smart, scalable wellness for operators who value their communities. We help gyms, apartments, hotels, and workplaces drive what matters - revenue, retention, and results. With world-class digital fitness, recovery, and wellbeing content, we transform underused spaces into high-impact, on-brand destinations for every lifestyle, schedule, and setting. n EGYM www.egym.com EGYM is a global fitness technology leader providing health and fitness facilities with intelligent workout solutions. EGYM makes exercising smarter and more efficient with its comprehensive suite of connected gym equipment and digital products that integrate seamlessly with 3rd-party hardware and software. The result is a fully connected training experience. n Jonas Fitness www.jonasfitness.com Streamline your fitness facility with Compete Member Management Software by Jonas Fitness. With best-in-class software, proven customer support, Managed Billing Services, and powerful integrations, Compete simplifies operations, boosts retention, and drives growth. From online enrollment to real-time reporting, Compete is built to help you scale—faster, smarter, and stronger. 82 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
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