Parks and Attractions (IAAPA) show. Since we’re so family-focused, it sparks creative ideas for The Neighborhood. It’s about thinking differently and staying ahead.” EVOLVING THROUGH VALUES AND VISION Looking ahead, the RAC’s vision is steady growth through refinement, not expansion. “We’re not looking to open another facility,” Frueh explains.“We want to be the best we can be within our walls. That means continuous improvement— whether it’s upgrading our app, refreshing equipment, or fine-tuning member experience. It’s about doing things better every year.” For Boring, the excitement lies in people more than technology. “Innovation doesn’t always mean gadgets. It’s about better ways to serve members. I’m especially excited to see how our personal training department continues to grow. With a mission of ‘member experience first,’ the future is bright.” Stille ties it back to values.“One of our core values is to challenge the process, to ask how we can do better constantly.That’s what keeps us evolving. I’ve said to my husband, “If we ever had to leave Rochester for his job, I’d be done, because I truly believe I won’t find this anywhere else in the world.” A CULTURE THAT FEELS LIKE HOME In the end, what makes the Rochester Athletic Club 81 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 ROCHESTER ATHLETIC CLUB
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