fitness, we offer racquet sports, basketball, pools, and even an outdoor waterpark. But one of our strongest focuses is family. We want to provide something for every age group.” That focus is perhaps best embodied in The Neighborhood, a 35,000-square-foot play area designed for kids but open to all.“I call it our 35,000 square feet of fun,” Stille says with a smile. “We’ve got Aeroball cages, miniature golf, batting cages, and more. In Minnesota, where it’s cold much of the year, this space gives families an outlet to be active together. Making fitness fun at a young age is critical, so kids grow up seeing it as part of life, not a chore.” The Neighborhood also allows parents to carve out time for themselves.“Members can check their kids in while they work out, take a class, or just have a moment to relax,” Stille adds. “We want to make it easy for families to stay active together. On the fitness side, Boring ensures members feel 76 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
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