Fortunately, conducting business in this manner has made Five Guys Roofing aware of some significant shifts within the trades industry: the rise of private equity firms consolidating companies into large conglomerates. Recognizing the challenges this poses for smaller businesses, Five Guys Roofing has embarked on a mission of strategic acquisitions, but with a crucial difference—a profound focus on people. “Most business owners are scared to sell their businesses to bigger firms because they want to make sure their people are taken care of. So, that’s our angle coming in with an offer,” Stowell says. This approach allows Five Guys Roofing to expand into new markets while differentiating itself from the private equity model, which often prioritizes profit over human capital. The business is built on a foundation of customer service, high-quality communication, and safety. And unlike many competitors, Five Guys Roofing is not just a sales organization; 70% of its work is completed in-house by its 65 highly trained roofers. This hands-on involvement from start to finish allows the company to maintain strict control over quality, training, and overall project execution. To maintain consistent quality across all projects, Five Guys Roofing dispatches its in-house crews to even distant locations, with teams living on-site for weeks if necessary. This ensures that even out-of-state projects meet the same rigorous quality standards as those completed in Phoenix, a crucial differentiator in an industry where subcontracting can sometimes lead to inconsistent quality. QUALITY, COMMUNICATION, AND COLLABORATION What truly sets Five Guys Roofing apart from its competitors is its in-house expertise, superior 25 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 FIVE GUYS ROOFING
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