DOING BUSINESS IN TRAVERSE CITY With sweeping Lake Michigan views, award-winning wineries, and miles of scenic trails,Traverse City is celebrated as a top-tier vacation destination—named one of the “10 Best Places to Go” in the world by The Wall Street Journal in 2025. It’s more than a beautiful place to visit—it’s a remarkable place to live, work, and build a business. Millions are drawn to the region’s natural beauty and vibrant culture. Many stay. What begins as a vacation often turns into a vision for a new life, starting a company, relocating family, and pursuing a balanced lifestyle. Traverse City’s business appeal is a thriving entrepreneurial community, where both small startups and global brands are flourishing. The region offers seamless air access and a quality of life that’s hard to match. It’s home to a rich agricultural heritage—known as the Cherry Capital of the World—and produces more varieties of fruits and vegetables than nearly any other state. That same abundance fuels an innovative local economy, powering a nationally recognized beverage and farm-to-table scene. Traverse City isn’t just a great place to visit—it’s where people plant roots, grow ideas, and build futures. It’s where vacation dreams turn into lasting legacies. E actly w ere ou s ould be. In between nature and water, ou’ll find a communit connected b both. Where we take care of each other and what’s around us. Respect the land and water. Connect with friends. Celebrate ever thin else. TraverseCit .com CHERRY CAPITAL AIRPORT
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