of our support is local, and we really hammer home the fact that we’re here. We’re even meeting our customers at their grocery stores, and pretty much handle anything for a customer,” Lindren expresses. KPU Employees are also empowered to make decisions that prioritize customer satisfaction, reflecting the organization’s ingrained DNA of community presence. The company’s practice of filming local community events, sports-oriented or otherwise, stems from this differentiating principle. However, separate from its unmatched accessibility, KPU Telecom also differentiates itself with a unique sales and marketing strategy. Recognizing the strategic challenge posed by their competitor’s subsea fiber cable in 2008-2009, KPU invested in new marketing positions and managers, transforming their customer service representatives from “order takers” to proactive salespeople with incentive pay. The company’s advantageous position as a municipal entity, where citizens visit its office for electrical services, provided a prime opportunity to cross-sell telecom services. Additionally, KPU strategically relocated its customer service team to a public-facing position in the mall, directly across from their competitor, enhancing their visibility and sales efforts. The other factor that sets this company apart is its strong internal culture. KPU Telecom’s organizational culture is defined by transparency and an intentional focus on valuing every employee, even within a unionized environment. westparkelectric.com | 604-846-0039 20711 Bristol Slough Rd. | Hope, BC V0X 1L2 SPECIALIZING IN Subsea Cable Installations | Renewable Energy | T&D Services We accomplish this by relying on hard work, quality workmanship, professional employees, timely scheduling, safe work practices, and most importantly, by developing honest and open working relationships with Owners and Consultants. A FULL-SERVICE INDUSTRIAL ELECTRICAL CONTRACTOR THAT RELIES HEAVILY ON DEVELOPING AND MAINTAINING REPEAT BUSINESS FROM ITS CLIENT BASE. 154 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
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