uses Yardi, a sophisticated accounting and tenant management platform, which includes a tenantfacing portal for maintenance requests and financial statements. For listings, the company relies on CoStar, LoopNet, Craigslist, and other digital platforms, while maintaining a strong presence on social media to reach audiences both locally and abroad. CULTURE AND PEOPLE While acquisitions and technology provide the framework, Jano emphasizes that Coldwell Banker’s culture is the true driver of success. Training and mentorship are at the heart of the company’s philosophy. “Everyone has strengths and weaknesses,” Yano explains. “Our job as leaders is to help fill in the gaps, to make sure our people have the resources and support they need to deliver consistently for clients.” This approach has fostered a workplace where employees feel valued and empowered. An open door policy and honest communication create an environment where feedback flows freely. Beyond day-to-day operations, Coldwell Banker’s involvement in major projects and disaster response efforts adds a deeper sense of purpose for employees, reinforcing a culture of service to both clients and community. MARKETING THROUGH REPUTATION Coldwell Banker’s marketing strategy blends modern digital tools with the timeless power of reputation. For commercial real estate, platforms like LoopNet, CoStar, and Crixy are essential, while social media drives awareness for residential listings and vacation rentals. Interestingly, the company does not heavily advertise its property management services. Instead, it relies on reputation and word-of-mouth referrals. Relationships with owners and investors often speak louder than traditional campaigns, positioning Coldwell Banker as a trusted partner rather than just another service provider. 142 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
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