Under the leadership of Managing Director Brian Yano, the company is carving out an ambitious future—particularly in the commercial property management space—while staying true to its roots in residential real estate. A HISTORY OF EXPANSION The story of Coldwell Banker in Hawaii is one of vision and persistence. The company’s residential foundation was strengthened when entrepreneur Steve Hall acquired Coldwell Banker Island Properties. From there, Hall pursued a strategy of acquisitions, bringing Century 21 All Islands into the fold and expanding with offices in Kona, Hilo, and Kauai. This approach transformed Coldwell Banker into a statewide leader. Today, the company operates 25 offices, supported by 1,300 residential agents and 10 commercial agents. The numbers speak for themselves: in 2024, Coldwell Banker closed 37,677 transactions and achieved an extraordinary $3.9 billion in sales. Two years ago, the company launched Coldwell Banker Commercial, marking a major milestone. The commercial division was born in challenging times—just as Hawaii was facing the devastation of the Lahaina fires in August 2022—but quickly established itself as a vital player in the state’s real estate landscape. OPERATIONS AND SERVICES Coldwell Banker’s structure reflects the unique blend of business sectors it serves. Residential real estate is driven primarily by independent contractors, while vacation rentals are managed by a dedicated employee team.The company also operates My Akai Mortgage, offering lending services that complement its real estate transactions. On the commercial side, Coldwell Banker manages 13 properties, with plans to add five more before the end of this year.This portfolio ranges from office complexes to retail centers, with an emphasis on property management services that balance tenant needs, owner priorities, and operational efficiency. Technology plays a key role. Coldwell Banker 139 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 COLDWELL BANKER
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