what we do,” she says. “Our customers often know multiple people on our team, and it’s about more than the best price; it’s about working together to grow each other’s business.” This level of familiarity and trust translates into long-term relationships, with some clients having been with H&H for more than 50 years. By creating a workplace where employees feel valued and supported, the company builds a strong foundation for excellent customer service, continuity, and reliability. INVESTING IN FACILITIES TO SUPPORT EXPANSION As demand has grown, so too has H&H’s need for space and infrastructure. For years, all operations — administrative offices, sales, production, and warehousing — were housed in a single 40,000-square-foot facility. That setup eventually became insufficient for the scale of the company’s operations. “We now operate out of three buildings,” M. Hartley says. “Our original plant, an office building for administrative, sales, and R&D, and a warehouse distribution center. Altogether, we’re over 80,000 square feet.” In addition to adding square footage, H&H has made significant upgrades to its production capabilities, including increased blending and filling capacity, plant renovations, and improvements to workflow efficiency. A B2B STRATEGY BUILT ON RELATIONSHIPS In the era of social media dominance, H&H takes a tailored approach to marketing that reflects its business-to-business focus. “For us, being foodservice-driven versus retail-driven means the social platforms are helpful, but not always the best form,” Hauptvogel explains. The company prioritizes trade shows, customer events, LinkedIn, its website, and strong search engine optimization over more consumer-oriented platforms like TikTok or Instagram. Vendor relationships also play a critical role in generating leads. “A lot of our leads come from suppliers and other manufacturers,” Hauptvogel says. 129 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 H&H PRODUCTS COMPANY
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