What sets H&H apart is not just its range of products but its deep commitment to people — employees, customers, suppliers, and partners — combined with a relentless drive for innovation and high-performance standards. In an industry where relationships can be as important as recipes, H&H has found the sweet spot between honoring tradition and embracing change. A $200 DREAM TO FOODSERVICE POWERHOUSE When CEO Morris Hartley talks about the company’s beginnings, he paints a picture of entrepreneurial grit and modest beginnings. “My dad started the company in 1964,” he explains.“The story we always heard was that he got his dad to co-sign on a loan for $200 so he could buy some ingredients and get started making syrup.” That humble loan was the seed for what would become a trusted name in foodservice, with a reputation built over decades of consistent quality and service. Hartley officially took over in 2001, guiding the company through new chapters of growth, diversification, and modernization. Today, H&H’s product range includes snow cone and slush syrups, daiquiri mixes, juices, teas, lemonades, pancake syrup, Worcestershire sauce, soy sauce, and more. “Anything in liquid form for foodservice,” M. Hartley says.The company’s focus remains firmly on the B2B market, producing products designed for restaurants, concessionaires, distributors, and other commercial operators rather than retail shelves. Three years ago, Morris welcomed his son, Jimmy Hartley, into the business as Vice President of Operations, marking the continuation of a proud family legacy into its third generation. Alongside them is Vice President of Commercial Development Emily Hauptvogel, who has been with H&H for two decades and is affectionately considered “adopted family.” This leadership team brings together deep institutional knowledge, fresh perspectives, and a commitment to the company’s mission. RESILIENCE IN ACTION The last five years have been transformative for H&H Products, with the company navigating both recordbreaking successes and industry-wide disruptions. “2019 was the best year in the history of the company from a sales standpoint,” M. Hartley says. “Then, of course, 2020 happened and many of our venues were not open or had limited scope.” While revenue dipped about 35 percent compared to 2019, the downturn proved temporary. By 2021, sales had not only recovered but matched the 2019 benchmark. In 2022, the company achieved 127 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 H&H PRODUCTS COMPANY
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