“Every one of franchise owners is trained with the same leadership DNA, at the same cadence, and with the same expectations of excellence—there is no figuring it out alone,” Montgomery says. And that philosophy extends not just to franchise owners, but to the larger brand as well, as ResiBrands has figured out much of where its operations shine with the support of key partnerships that have provided top-notch support. Businesses like Company Cam, with its photo-based project management and communication platform, have helped ResiBrands on the frontlines with its innovative communications channels, back-end integrations, and valuable cost-savings solutions. In that same regard, Sommer, which is best known for its innovative and premium garage door, gate automation systems, and remote control technologies roofing, garage, and ongoing handyman services— ResiBrands enables a powerful cross-brand upsell. “Yes, we’re intentionally assembling brands that let our franchise owners cross-sell and let homeowners stick with one trusted family,” Montgomery proudly expresses. This not only allows a single homeowner to stick with ResiBrands for a wide range of needs but also enables multi-unit owners to expand their business within a known and proven system. The launch of brands like Action Exteriors and Monty’s Handyman Services in 2025, demonstrates that ResiBrand’s leadership has a vision that is not only strategic but synergistic as well, as the company is slowly, but surely, creating a seamless ecosystem that benefits both the franchisee and the customer. RECOGNIZING A STRUCTURED PATH TO FUTURE SUCCESS For a new franchisee, the onboarding and training process is a structured journey designed for success. A central pillar of the ResiBrands culture is its dedication to enabling and empowering its owners. The franchisee onboarding process begins with a comprehensive pre-launch phase that includes territory setup, a hiring starter kit, sales scripts, and a detailed 90-day ramp plan provided within Trainual, a powerful employee training software. This is followed by a hands-on technical and business training that ResiBrands calls its “Master Class”, that leaves franchisees with an active, tailored launch plan and pricing toolkit. The launch phase is supported by both the in-house ResiCreative marketing team and ResiConnect appointment setting center, as well as required local marketing, all of which are designed to get the phones ringing and business flowing from day one. Of course, the support continues well beyond the initial launch. Franchisees are provided with weekly KPI calls, field coaching, and peer masterminds, along with refreshers as needed. 111 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 RESIBRANDS
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