operating procedures, videos, quizzes, and checklists that empower new owners to hit the ground running at full speed. Additionally, ResiBrands also provides a custom sales engine that plots out straightforward, custom workflows that act as stepping stones for each owner and their team, guiding them toward success. And again, ResiBrands’ portfolio-wide network of websites and local content hubs work together to optimize the efforts of its franchise owners through increased organic visibility and conversion. Because of this, ResiBrands franchisees are never lacking in content consistency and, as a standard, move with a strong online presence that compliments their in-person charm. However, the true genius of the ResiBrands portfolio approach is its “whole-home” ambition. By intentionally assembling brands that serve a home’s entire lifecycle—from paint to windows, CENTRALIZED SUPPORT FOR ENTREPRENEURIAL FREEDOM ResiBrands’ portfolio model thrives by centralizing the hard stuff so local owners can concentrate on their customers and crews. The company’s streamlined operations are what truly sets a portfolio platform apart from a one-off concept. Just as ResiCreative brings together the brands marketing in one place, ResiConnect stands as a centralized creative, a call center that provides additional support through hiring toolkits, and vendor leverage. With regards to the company’s operations and technology, Montgomery explains the philosophy succinctly, saying, “We centralize the hard stuff so that our local owners can focus on their customers and crews.” One prime example of this would be the company’s unique training system, Resi OS, which serves as what Montgomery describes as a “franchise brain in your pocket.” The system provides clear standard 109 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 RESIBRANDS
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