produces optimized short-form and long-form videos, local user-generated content, and creator collaborations to maximize visibility. This approach is even further amplified by the largescale visibility of ResiBrands’ large, multi-site web footprint that spans across all brands and territories. Beyond digital marketing, ResiBrands also builds community goodwill and brand recognition through unique, in-person initiatives.“We run local ads with our franchise owners as the face of the company in a way that makes them the star, and soon people all over the city start to recognize them,” Montgomery explains. As Montgomery describes it, ResiBrands’ “local celebrity ad strategy” creates a powerful connection with potential customers who begin to see the owner as a trusted local figure. Additionally, the company’s nationwide “Paint It Forward” influencer collaboration, activated in partnership with Sherwin-Williams, further adds to its unique local presence. In March 2025, this initiative delivered makeovers to over 100 deserving families and local nonprofits, activating creators and building goodwill that ultimately converts into business down the line. It’s an approach that proves giving back is at the core of who ResiBrands is as an organization, weaving community involvement directly into its growth strategy. 106 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09
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