of brands, including That 1 Painter, Garage Up, Pink’s Window Services, Action Exteriors, and Monty’s Handyman Services. Each brand benefits from a shared foundation of systems, coaching, and a common culture, creating a cohesive and powerful network designed for success. This meticulously curated set of home service brands, under the ResiBrands roof, has created a unique franchise model that sets its entrepreneurs apart from the competition. Additionally, ResiBrands has established supportive, long-standing relationships with some of the top performing companies within their respective industries. Powerhouses like Company Cam and Sommer have become crucial partners in ensuring that the ResiBrands operation remains sharp, responsive, and synonymous with the superior quality it’s known for. More internally, the ResiBrands family of franchises, despite its diversity, is connected by a centralized system of shared services, including its in-house creative team and appointment setting center which both provide distinct advantages that a standalone company simply can’t match. ResiBrands has emerged today as a thriving network of elite entrepreneurs, all operating with shared excellence and known for their craftsmanship and modern business practices. It’s time to discover the invaluable details of how this company continues to expand its portfolio and deepen its enablement. A MODERN TAKE ON THE TRADES ResiBrands covers a wide range of home services under its umbrella, and while these services are necessary for home-owners, they aren’t necessarily the most engaging to interact with. As a perfect remedy, the company’s leadership has taken a bold and innovative approach that paints the clearest picture of what ResiBrands offers. “Our goal is to make ‘boring’ beautiful, so we obsess over branding and storytelling so that nextgen homeowners actually want to interact with the trades,” says Chief Executive Officer Steven Montgomery. The company’s brand momentum, with That 1 Painter being recognized as one of the fastest-growing painting franchises, stands as proof of the company’s brand effectiveness. A key component of this success is its in-house creative and marketing arm, ResiCreative, which fuels consistent lead flow and gives franchisees a real head start from day one. ResiCreative is at the heart of ResiBrands’AlgorithmEngagment-Optimized (AEO) content engine, which 105 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 RESIBRANDS
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