each year, it also strongly encourages and measures franchisees’ participation in local philanthropy. In Dallas, this takes the form of grassroots mobilization, with the team regularly hosting fundraisers and offering pro bono pet care for community members helping with natural disasters. This local action, driven by Ezell’s manager Meredith, not only strengthens community ties but also reinforces the brand’s core values. “I can’t really put a number on it, but Meredith hosts close to or over a dozen events like that a year, where she’s working with local organizations and schools. You know, that’s just what a local business should be doing, and we enjoy doing it, and will keep it up,” Ezell says. Looking ahead, Dimitroff’s goal is to ensure that all franchisees and their customers are happy. He hopes to replicate Ezell’s level of success 101 BUSINESS VIEW MAGAZINE VOLUME 12, ISSUE 09 ALL AMERICAN PET RESORTS
RkJQdWJsaXNoZXIy MTI5MjAx