state of Florida—sought to enhance their residence during lockdowns, swimming pools and spas became increasingly desired luxuries. Families were eager to create private retreats, turning their backyards into a personal oasis that would exceed even the finest tropical resorts. Before the pandemic,A&G typically managed around 90 leads per month, with 15 to 20 projects closed from that group. As travel restrictions and limited entertainment options took hold, these numbers skyrocketed. Lead volume surged by 200%, with a corresponding increase in closed deals, reflecting a clear shift in consumer priorities. “Consumers invested not only in their homes, but in their families,” explains Leonard.“Without vacations or trips, pools became the perfect way for loved ones to create lasting memories at home.” Despite the surge in demand,A&G faced a significant challenge—scaling rapidly while navigating global supply chain disruptions. Material costs soared, and ARTISTRYINMOSAICS.COM Luxury Glass and Porcelain Mosaic Tiles 46 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
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