Busniess View Magazine - September 2024

The EZee Assist platform has become similar to that of an Android operating system where the different apps each represent a crucial aspect of a franchise’s tech stack, allowing it all to coexist and function harmoniously. This approach not only optimizes the use of existing technologies but also creates a network effect. As the AI integrates with various systems, it begins to recognize patterns and correlations that individual systems might miss. For example, the AI might identify best practices in documentation that could enhance CRM usage, leading to a multiplicative effect that boosts overall business efficiency. THE NEXT FRONTIER PARTNERSHIPS AND PROACTIVE INFORMATION DELIVERY While the current AI-driven solutions are largely retrieval-based, the future lies in proactive information delivery. Imagine a franchisee needing to complete a compliance report every Friday. Instead of merely sending a reminder, the AI could initiate the process 260 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09

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