for the company, but they are optimistic that things will continue to improve. The pandemic also highlighted the importance of supporting local agriculture. “Consumers have been great,” Habelman says.“Much of what we do is focus on the family farm, health, sustainability, and customers get it.” The pandemic underscored the importance of a strong and resilient agricultural sector. GIVING BACK TO THE COMMUNITY Habelman Bros Company is more than just a business; it’s a local community pillar.The company’s deep roots in the area are reflected in its strong commitment to community engagement and support. “Cranberry growers love to talk and tell their story, and I’m no different,” Habelman shares proudly. One way the company gives back is by offering tours of its facilities. “We encourage people to come visit our farm,” Habelman says. These tours provide a unique opportunity for the public to learn about cranberry farming and see firsthand the work that goes into producing fresh cranberries.The company also participates in local farmers’ markets, selling cranberries directly to consumers. In addition to offering tours and participating in farmers’ markets, Habelman Bros is a proud supporter 26 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
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