While support remains at the core of EZee Assist’s vision, it’s become clear that an omni-channel experience matters to users. So, EZee Assist now has an even more ambitious goal: to become the universal interface for the entire tech stack within franchising and multi-location businesses. The company doesn’t aim to replace existing systems like FMS, POS, ERP, or CRM but to make accessing and using these systems as seamless as possible. Imagine a world where a franchisee can perform complex tasks across different platforms simply by interacting with an AI-driven interface through WhatsApp, text, or email. This vision isn’t far off. EZee Assist is already working on making it a reality, and the potential impact on franchising is immense. By unlocking valuable content and streamlining access to various systems, the company is poised to significantly enhance operational efficiency across the board. 259 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 EZEE ASSIST
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