company called EZee Assist that is leveraging the productive power of generative AI to drastically improve franchisor support. Founded in 2023, the company has since grown exponentially. At its core, EZee Assist enables franchisee support through an AI-enabled virtual agent and support ticketing platform that is purpose-built for the unique needs of both franchisors and franchisees. To break-through the status quo of applying file management systems and people to solve the problem of providing continuous support to franchisees, EZee Assist worked closely with leading franchise brands to build an innovative solution They also continuously refine and iterate with their customers to deliver cutting-edge AI solution is the simplest yet most impactful ways, to ensure that franchisees adopt and engage. Whether franchisees have simple day-to-day questions or complex situational questions, EZee Assist’s versatile virtual agent is able to deliver responses and support using all of the knowledge franchisors have put together across their technology platform within seconds. At its current growth rate and adoption, the company is quickly being recognized as an indispensable partner in the growth and success of the franchisees it serves, known for its ability to deliver both visionary insights and practical solutions that drive sustainable growth. A NEW ERA OF SUPPORT In franchising, technology has become an indispensable part of the value chain, transforming the way businesses operate, and by integrating advanced AI solutions, EZee Assist is not only simplifying support systems but also creating a universal interface for self-serve that is set to redefine the franchise landscape. The company’s primary focus is providing robust support through an AI-driven conversational bot, tailored to the audience it supports. “We’ve built an AI Support Assistant that’s purposebuilt for the franchising business model. We 255 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 EZEE ASSIST
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