of its operation, which led to the birth of its AI software, which is quite secure and well-trained, relative to many other AIs on the market. “Our data is air-gapped from the larger internet by a function of its infrastructure design so the system, the internet, cannot access our data or our AI unless we allow it and at this point, we’re not allowing any external influence to the training of our AI. So, it only gives outputs as we define them,” Stuart says. This tool further solidifies franchisees’ understanding of product offerings and operational procedures and represents a leap forward in the company’s commitment to technological integration. COMMITMENT TO BRAND CONTINUITY AND FRANCHISEE SUCCESS One of the cornerstones of Bloomin’ Blinds’ expansion strategy is its robust training and support framework for franchisees. The company has recently overhauled its training program to include a comprehensive blend of digital onboarding and in-person instruction. New franchisees now undergo four weeks of intensive digital training, followed by two weeks of hands-on, in-person training led by a team of industry experts. This approach ensures that franchisees arrive at their training sessions with solid foundational knowledge. The addition of virtual and augmented reality training tools, such as Apple Vision Pro goggles, significantly improves the franchisee learning experience. Maintaining brand continuity and ensuring a coherent brand message across all franchisees is another critical focus for Bloomin’ Blinds. The company has strategically partnered with Franchise Fast Lane to manage franchise sales and candidate screening. Kelly Mach, the director at Franchise Fast Lane, plays a pivotal role in maintaining the integrity of the 249 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 BLOOMIN’ BLINDS
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