maximizing profitability and operational impact. INNOVATING IN DESIGN, TECHNOLOGY, AND TRAINING The other factor behind the franchise’s All-American success is its constantly evolving standards and vision for its design and branding. “When we look at a proposed site, we do visit the site… we look at it from the ground up… from a white sheet, all the way to the finished design, and we will look at how it impacts the branding and design,” Dimitroff says. The franchise wants to ensure that its franchisees are in a position to provide premium services for extremely sophisticated pet parents, so it deploys a very comprehensive design and branding process. By partnering with an architectural firm, the company can design best-in-class pet resorts while focusing New Bern, North Carolina, in July 2024, with additional units slated to open in Greensboro, North Carolina, Asheville, North Carolina, and Leander, Texas. All American Pet Resorts is also very consistent in its criteria for selecting new franchise locations. “As opposed to just looking at an area on its own, we compare key demographics of an area of interest with our current locations to determine if that resort in the new location would perform similarly to our existing locations using KPIs or key performance indicators,” Dimitroff explains. This rigorous process adds an extra layer of complexity that allows the franchise to predict efficiency and performance under real-world conditions, as opposed to efficacy and performance under simulated perfect conditions. This ensures new resorts meet or exceed the performance metrics of established locations, 237 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 ALL AMERICAN PET RESORTS
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