This long-term approach aims to create a sustainable business model where well-performing franchise locations continue to contribute to the brand’s growth for years to come. Because, according to Montgomery,“franchising is a long game” where the real return comes from being able to build out multiple franchises that perform well enough to pay royalties. With a presence in 36 states, including strongholds in the Northeast, Florida, and Texas, it’s safe to say that the brand has long since experienced those kinds of returns and will continue to do so in the future. Looking ahead, the goal is to lead a blue-collar revolution that brings pride and fulfillment back to trade. Over the next 18 months, the launch of two new brands, Monty’s, for handyman services, and Varsity Exteriors, will further expand the platform. Being so relevant to ResiBrand’s cause, the success of these two upcoming brands will certainly be closely monitored. Fortunately, they are predicted to perform just as well as their sibling franchises and align perfectly with the company’s larger vision of creating the greatest trades franchise that empowers a new generation of workers and entrepreneurs. As a company, there is no greater way of contributing to the revitalization of the home services industry entirely. 231 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
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