candidates who fit our culture and want to be a part of how we do things and how we treat people and how we take care of customers,” Montgomery says. Franchisees are encouraged to give customers a memorable experience and story to tell and employees a compelling vision to believe in. This dual approach ensures that everyone involved, from customers to workers, feels valued and motivated. A NATIONWIDE PRESENCE WITH A VISION FOR THE FUTURE Technology also plays a crucial role in streamlining ResiBrand’s operational efficiency, as the company 228 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
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