change from traditional roles. By offering a dynamic work environment and a strong brand identity, Pink’s attracts enthusiastic workers who are eager to be part of a team that stands out. However, even with such diverse recruitment and training, there is still the challenge of maintaining consistency of quality across numerous franchise locations. ResiBrands achieves this through rigorous coaching and a focus on culture fit during the franchisee selection process. The process is so strict that all members of the ResiBrands franchise development team are granted the right to decline any potential candidate if they feel that they won’t meet the standard. “We want to make sure that we bring in good 225 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
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