Recognizing the broader potential of their successful business model, Montgomery’s team decided to branch out into a platform brand that could support multiple franchise concepts. This led to the creation of Garage Up, the first franchise to offer total garage renovations, combining epoxy flooring, storage solutions, and garage door services. Additionally, the acquisition of Pink’s, a window cleaning and pressure washing service, further diversified its portfolio. Pink’s rapid growth, with 70 to 80 units in less than a year, is a testament to the larger ResiBrands business model and support system in place. ResiBrands is also planning to unveil two new franchise brands, Monty’s — a handyman service — and Varsity Exteriors, this fall, which will be publicly announced in late August. With such rapid growth, one of the pillars of ResiBrand’s success has been its strong focus on marketing. With an in-house marketing agency dedicated to supporting franchisees, the company employs a comprehensive strategy that spans organic content, paid advertising, SEO, mailers, and email marketing. This holistic approach ensures that each franchise not only gains visibility but also builds a lasting brand presence.The aim is to generate enough buzz that people recognize the brand name across various platforms, creating a household name over time. ADDRESSING SKILLED LABOR AND FRANCHISEE SUPPORT One of the most distinct features of the ResiBrands franchise platform is its understanding of the workers that support its franchises. The home services industry faces a significant challenge with the skilled labor shortage.To address this, the company employs both subcontractors and direct employees, tailoring their approach to fit the specific needs of each brand. 218 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09
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