Factors like strategic partnerships and alliances have played a crucial role in expanding the brand’s reach and capabilities, offering new growth opportunities. Similarly, the company has invested in technology and innovation as a cornerstone of its continual development. Technology aside, ResiBrands also prides itself on its comprehensive and regularly refined training and support for its franchisees. The company’s customer feedback mechanisms are robust and actionable, often implementing proactive maintenance and follow-ups to further enhance customer satisfaction. Ultimately, success for ResiBrands is reflected in the world-class franchises that it supports. It is a company characterized by a loyal customer base, a motivated and skilled workforce, and a reputation for reliability and excellence. This success has manifested as sustained growth, expanded market presence, and a brand that is synonymous with quality and trust in the home services industry. EMPOWERING ENTREPRENEURS THROUGH FRANCHISING 13 years ago, a humble beginning marked the inception of what would become a transformative journey in the home services industry. “So I started That 1 Painter 13 years ago… I started painting and talking to real estate agents and grew the company to quite a few cews and then by 2021 we had grown to be one of the largest painting companies here in Texas,” says CEO Steven Montgomery. During this time, Montgomery experimented with many different business models but eventually, he fell in love with franchising because it was all about empowering people to become entrepreneurs. In June 2021, That 1 Painter launched its franchise system, which has since expanded to 380 franchise units in just three years. 213 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 RESIBRANDS
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