the legacy of his family’s business, the innovations it’s embraced, and the challenges it’s overcome to remain a leader in the industry. HUMBLE BEGINNINGS TO CRANBERRY EMPIRE The story of Habelman Bros Company begins in 1907 when the American agricultural landscape was much different than it is today. Habelman’s great-grandfather, Edward Habelman, along with his wife, Anna, made a decision that would change the trajectory of their family’s future.“They were row crop farmers and chicken farmers looking for a different lifestyle,” Habelman explains.They stumbled upon a small, 13-acre cranberry marsh that was up for sale near their farm. Seizing the opportunity, they offered to purchase half of the marsh from a local doctor, who accepted, marking the birth of Habelman Bros Company. Starting with just 13 acres of cranberries, the company’s growth over the next several decades reflects Edward’s five sons’ hard work and determination—Habelman’s great uncles and grandfather. ‘We went from 13 acres to 700 acres, thanks to the efforts of my great uncles and grandfather,’ Habelman proudly shares. The original marsh has expanded to nearly 50 acres and remains integral to the company’s operations.” The expansion of the company did not happen overnight. It required years of dedication, learning, and a deep connection to the land. The Habelman family didn’t just grow cranberries; they cultivated a legacy. Each generation passed down knowledge and passion, ensuring the business survived and thrived. “My great uncles and grandfather were instrumental in building the company to where it is today,” Habelman reflects. The family’s commitment to quality and deep respect for the land has been key to the company’s success. COMMITMENT TO FRESHNESS Habelman Bros has carved out a unique niche in the cranberry industry by focusing exclusively on fresh cranberries. While many producers grow cranberries for processing into juices, sauces, and other products, Habelman Bros provides consumers with fresh, 21 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 HABELMAN BROS. COMPANY
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