challenges.“We’re always looking for opportunities to give back in our community, not just on our site, but off our site, and around our path,” he emphasizes. “And I can say the rodeo, who’s a major partner, they’re doing the same thing.” A FUTURE PLAN As Freeman Coliseum embarks on what Howard calls, “a master plan conversation,” the focus is on updating the coliseum, while preserving the historical aspects of the property.“The Freeman is a facility that doesn’t have a tremendous amount of complexity, but it is a solid space,” he asserts.“It has great bones, which is one of the reasons why we are still able to do things like high school graduations and concerts at a very affordable price for our tenants. At the same time, as we look at new venues with all of the new bells and whistles that they have, some of them can be adopted into the Freeman.” Howard mentions plans to integrate more technology, including video boards and updated concession operations, in alignment with contemporary expectations. “We are moving away from cash, and 171 BUSINESS VIEW MAGAZINE VOLUME 11, ISSUE 09 FREEMAN COLISEUM AND EXPO CENTER
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